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Iden International Introduces Texture Cream

Workable texturizer creates shapes and definition.

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By: TOM BRANNA

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Iden International’s latest innovation is a texture cream ($16), a humidity resistant, multifunctional texturizer rich in olive oil to add moisture into the hair. Iden’s signature bee propolis provides natural sun protection to keep hair color looking beautiful and vibrant, according to the company. Pomegranate extract works as an antioxidant to provide natural protection again the environment. It is free of both alcohol and parabens. Iden International provides natural hair, scalp and ...

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